Stop Overpaying for Pool Automation — Here’s What Illuminex Fixed.
For years, pool automation has been overpriced, overcomplicated, and locked behind the same legacy brands that force homeowners to spend thousands on equipment they don’t need. Fortunately, there are now options for affordable pool automation. If you’ve ever looked into automating your pool and felt shocked by the price… you’re not imagining it.
Traditional big-brand automation is intentionally expensive and often lacks affordability.
But that ends with Illuminex — the first modern pool technology company built to fix everything outdated brands got wrong, and it provides affordable automation options.
Below we break down exactly why pool automation costs so much… and how Illuminex changed the game with affordable solutions.
The Truth: Big-Brand Automation Is Overpriced on Purpose
Legacy pool brands use a business model built on upsells, add-ons, and proprietary hardware. When you buy from them, you’re not just buying automation — you’re buying into a locked ecosystem, missing out on more affordable pool solutions.
Here’s what drives costs through the roof and why affordable alternatives matter:
1. A $1,500+ Control Panel (Required)
Every major brand requires one huge “automation panel” mounted near the equipment pad.
This panel alone costs $1,500–$2,200 before installation, making affordability a concern.
2. A $500–$800 Wi-Fi Module
Yes, you read that correctly:
Wi-Fi is NOT included unless you pay extra, which raises questions about affordability.
3. Brand-Locked Equipment
Want to upgrade your pump or heater from another brand?
Too bad — legacy panels won’t control it, limiting affordable integration options.
4. Expensive Labor
The system requires certified installers, meaning you’ll pay additional setup fees, hindering affordability.
5. Every Feature Costs Extra
Lights, valves, relays — everything requires add-on modules, impacting affordability for comprehensive pool automation.
Total average cost of traditional automation:
$3,500–$6,000+
What Illuminex Fixed — And Why It Costs Less
Illuminex rebuilt pool automation from the ground up: Wi-Fi first, app first, no unnecessary hardware. It’s a significant improvement in affordable pool automation.
Here’s how we destroyed the old pricing model and emphasized affordability:
1. Wi-Fi Built Into Every Device
No overpriced modules.
No hidden fees.
If it’s Illuminex, it connects to the app — simple and affordable.
2. No $1,500 Control Panels
Illuminex uses compact smart controllers — not giant metal boxes from the 1990s.
They’re efficient, modern, and cost-friendly for affordable automation.
3. Works with Most Existing Equipment
Heaters, pumps, valves, lights — Illuminex plays well with others.
No brand jail, ensuring affordability.
4. Easy Installation
Contractors love it: fewer wires, fewer headaches, less time on site.
Homeowners love it: lower labor cost, making automation affordable.
5. Full Automation for a Fraction of the Price
Most homeowners automate their entire pool with Illuminex for fraction of the price of the legacy brands.
The Illuminex App: Where the Magic Happens
Once everything is connected, your pool becomes effortless:
- Heat your pool from your phone
- Control valves and waterfalls
- Adjust pump speeds
- Automate lights and schedules
- Monitor temperature & chlorine levels
The Future of Pool Automation Isn’t Expensive Anymore
Illuminex didn’t just make pool automation cheaper —
we made it smarter, faster, easier, and modern, and crucially, affordable.
If you’re still using old-school, overpriced automation systems, you’re paying for hardware invented 30 years ago, ignoring affordable innovation.
You deserve better.
Your pool deserves smarter.
Upgrade to Illuminex and stop overpaying for automation — forever. Affordable solutions are here.